1. Executive Summary
1.1 Unilever Brand Health Overview
1.2 Key Brand Health Findings
1.3 Awareness and Visibility Performance
1.4 Top of Mind Recall Performance
1.5 Consumer Perception Overview
1.6 Net Promoter Score Performance
1.7 Consumer Loyalty Trends
1.8 Competitive Brand Health Position
1.9 Regional and Category Highlights
1.10 Key Opportunities
1.11 Key Risks and Watchpoints
1.12 Strategic Recommendations
1.13 H2 2026 Brand Health Outlook

2. Brand Health Tracking Framework
2.1 Purpose of the Brand Health Tracker
2.2 Brand Health Measurement Framework
2.3 Key Brand Health Indicators
2.4 Awareness Metrics
2.5 Top of Mind Recall
2.6 Consumer Perception Metrics
2.7 Net Promoter Score
2.8 Consumer Loyalty Measurement
2.9 Competitive Benchmarking Framework
2.10 Regional and Category Measurement
2.11 Quarterly Tracking Approach
2.12 Interpretation of Brand Health Trends

3. Research Methodology
3.1 Research Approach
3.2 Continuous Brand Tracking Methodology
3.3 Survey Frequency
3.4 Consumer Sample Framework
3.5 Geographic Coverage
3.6 Consumer Demographic Coverage
3.7 Awareness Measurement
3.8 Perception Attribute Measurement
3.9 NPS Measurement
3.10 Promoter Classification
3.11 Passive Classification
3.12 Detractor Classification
3.13 NPS Calculation Methodology
3.14 Trend Analysis Methodology
3.15 Competitive Benchmarking Methodology
3.16 Data Interpretation
3.17 Representative Estimate Disclaimer

4. Brand Awareness Analysis
4.1 Overall Brand Awareness
4.2 Aided Awareness
4.3 Unaided Awareness
4.4 Top of Mind Awareness
4.5 Awareness Funnel
4.6 Quarterly Awareness Trends
4.7 Aided versus Unaided Awareness Gap
4.8 Unaided versus Top of Mind Gap
4.9 Brand Visibility Analysis
4.10 Category Visibility
4.11 Marketing Investment and Awareness
4.12 Awareness Conversion Opportunities

5. Top of Mind Recall Analysis
5.1 Top of Mind Recall Overview
5.2 Historical Top of Mind Trend
5.3 Top of Mind versus Aided Awareness
5.4 Top of Mind versus Unaided Awareness
5.5 Category Entry Point Analysis
5.6 Purchase Consideration Implications
5.7 Share of Voice and Salience
5.8 Marketing Communication Effectiveness
5.9 Brand Salience Opportunities
5.10 Top of Mind Recall Outlook

6. Consumer Perception Analysis
6.1 Overall Consumer Perception
6.2 Trustworthiness
6.3 Product Quality
6.4 Value Perception
6.5 Sustainability and Ethics
6.6 Innovation Perception
6.7 Brand Relevance
6.8 Current Wave versus Previous Wave
6.9 Attribute Movement Analysis
6.10 Strongest Brand Attributes
6.11 Weakest Brand Attributes
6.12 Emerging Perception Gaps
6.13 Consumer Perception Drivers
6.14 Perception Improvement Opportunities

7. Brand Equity Analysis
7.1 Overall Brand Equity
7.2 Functional Brand Equity
7.3 Emotional Brand Equity
7.4 Trust and Reliability
7.5 Product Quality Equity
7.6 Value Equity
7.7 Sustainability Equity
7.8 Innovation Equity
7.9 Relevance Equity
7.10 Established Brand Strength
7.11 Differentiation Challenges
7.12 Brand Equity Growth Opportunities

8. Net Promoter Score Analysis
8.1 Corporate NPS Overview
8.2 NPS Trend
8.3 Promoter Analysis
8.4 Passive Consumer Analysis
8.5 Detractor Analysis
8.6 NPS Calculation
8.7 NPS Strengths and Weaknesses
8.8 NPS as a Loyalty Indicator
8.9 NPS and Word of Mouth
8.10 NPS and Brand Advocacy
8.11 NPS Growth Opportunities

9. Consumer Segment NPS Analysis
9.1 NPS by Age Group
9.2 NPS among 18 to 24 Year Olds
9.3 NPS among 25 to 34 Year Olds
9.4 NPS among 35 to 44 Year Olds
9.5 NPS among 45 to 54 Year Olds
9.6 NPS among 55 to 65 Year Olds
9.7 NPS among Consumers Aged 66 Plus
9.8 Young Consumer Loyalty Gap
9.9 Generational Brand Loyalty
9.10 Drivers of Age Based Loyalty Differences
9.11 Youth Engagement Opportunities
9.12 NPS Improvement Potential

10. Competitive Benchmarking
10.1 Competitive Brand Health Landscape
10.2 NPS Benchmarking
10.3 Unilever versus Colgate Palmolive
10.4 Unilever versus Procter & Gamble
10.5 Unilever versus Johnson & Johnson
10.6 Unilever versus Mondelez International
10.7 Relative Brand Strength
10.8 Brand Differentiation
10.9 Portfolio Breadth and Brand Equity
10.10 Competitive Brand Investment
10.11 Global Brand Value Context
10.12 Competitive Threats
10.13 Competitive Opportunities

11. Regional Brand Health Analysis
11.1 Global Brand Health Overview
11.2 Western Europe
11.3 North America
11.4 South Asia
11.5 Southeast Asia
11.6 Latin America
11.7 Africa
11.8 Developed versus Emerging Markets
11.9 Corporate Brand Awareness by Region
11.10 Portfolio Brand Awareness by Region
11.11 Regional Perception Differences
11.12 Regional NPS Differences
11.13 Regional Growth Opportunities

12. Category Level Brand Health Analysis
12.1 Personal Care
12.2 Beauty
12.3 Home Care
12.4 Food
12.5 Category Awareness
12.6 Category Top of Mind Recall
12.7 Category Perception
12.8 Category Innovation Perception
12.9 Category Relevance
12.10 Category Trust
12.11 Category Value Perception
12.12 Category Level NPS
12.13 Category Growth Opportunities

13. Consumer Demographic Analysis
13.1 Age Based Brand Health
13.2 Younger Consumer Perceptions
13.3 Older Consumer Perceptions
13.4 Generational Awareness
13.5 Generational Loyalty
13.6 Generational NPS
13.7 Consumer Relevance
13.8 Consumer Innovation Expectations
13.9 Sustainability Expectations
13.10 Demographic Growth Opportunities

14. Sustainability and Ethics Perception
14.1 Sustainability Brand Perception
14.2 Sustainability Score Trend
14.3 Ethics Perception
14.4 Sustainability versus Trust
14.5 Sustainability versus Quality
14.6 Consumer Expectations
14.7 Product Reformulation Impact
14.8 Packaging Initiatives
14.9 Purpose Led Marketing
14.10 Sustainability Communication
14.11 Greenwashing and Credibility Risk
14.12 Sustainability Perception Outlook

15. Innovation and Relevance Analysis
15.1 Innovation Perception
15.2 Innovation Score Trend
15.3 Product Innovation
15.4 Product Reformulation
15.5 Digital Innovation
15.6 Innovation among Younger Consumers
15.7 Brand Relevance
15.8 Personalisation
15.9 Category Specific Storytelling
15.10 Innovation and Differentiation
15.11 Relevance Improvement Opportunities

16. Brand Loyalty and Advocacy
16.1 Consumer Loyalty Overview
16.2 Loyalty Drivers
16.3 Promoter Behaviour
16.4 Passive Consumer Conversion
16.5 Detractor Management
16.6 Word of Mouth
16.7 Social Advocacy
16.8 Digital Brand Advocacy
16.9 Younger Consumer Advocacy
16.10 Loyalty Building Opportunities

17. Brand Health Drivers and Commercial Linkages
17.1 Awareness and Consideration
17.2 Top of Mind Recall and Purchase Consideration
17.3 Perception and Purchase Intent
17.4 NPS and Repeat Purchase
17.5 NPS and Word of Mouth
17.6 Brand Health and Category Share
17.7 Brand Health and Average Basket Value
17.8 Brand Equity and Commercial Performance
17.9 Leading versus Lagging Indicators
17.10 Brand Health to Revenue Linkage

18. Key Brand Health Drivers
18.1 Awareness Drivers
18.2 Top of Mind Drivers
18.3 Trust Drivers
18.4 Quality Drivers
18.5 Value Drivers
18.6 Sustainability Drivers
18.7 Innovation Drivers
18.8 Relevance Drivers
18.9 Loyalty Drivers
18.10 Advocacy Drivers

19. Strategic Recommendations
19.1 Converting Awareness into Salience
19.2 Increasing Top of Mind Recall
19.3 Strengthening Category Entry Point Messaging
19.4 Improving Youth Loyalty
19.5 Digital First Brand Building
19.6 Influencer Partnerships
19.7 Product Innovation for Younger Consumers
19.8 Strengthening Sustainability Credentials
19.9 Strengthening Innovation Perception
19.10 Improving Brand Relevance
19.11 Portfolio Level Communication
19.12 Linking Brand Metrics with Commercial Outcomes

20. Brand Health Measurement Roadmap
20.1 Quarterly Tracking Framework
20.2 Consistency of Survey Methodology
20.3 Sample Consistency
20.4 Question Consistency
20.5 Trend Comparability
20.6 Regional Disaggregation
20.7 Category Disaggregation
20.8 Consumer Segment Tracking
20.9 Commercial Data Integration
20.10 Quarterly Management Review

21. Brand Health Outlook
21.1 H2 2026 Outlook
21.2 Awareness Outlook
21.3 Top of Mind Outlook
21.4 Perception Outlook
21.5 NPS Outlook
21.6 Youth Loyalty Outlook
21.7 Competitive Position Outlook
21.8 Sustainability Outlook
21.9 Innovation Outlook
21.10 Key Metrics to Monitor in Future Waves

22. Brand Health Dashboard
22.1 Overall Brand Health Scorecard
22.2 Aided Awareness
22.3 Unaided Awareness
22.4 Top of Mind Recall
22.5 Trust Score
22.6 Quality Score
22.7 Value Score
22.8 Sustainability and Ethics Score
22.9 Innovation Score
22.10 Relevance Score
22.11 Corporate NPS
22.12 NPS by Age
22.13 Competitive NPS
22.14 Key Quarterly Movements
22.15 Priority Watchlist

23. Frequently Asked Questions
23.1 What is Unilever's current NPS?
23.2 What is Unilever's current aided awareness?
23.3 What is Unilever's unaided awareness?
23.4 What is Unilever's top of mind recall?
23.5 Which brand attribute scores highest?
23.6 Which attribute has improved the most?
23.7 Which age group has the lowest NPS?
23.8 Which age group has the highest NPS?
23.9 How does Unilever compare with CPG competitors?
23.10 What are the biggest opportunities for improving brand health?
23.11 What should Unilever monitor in future tracking waves?

24. Appendix
24.1 Brand Health KPI Definitions
24.2 Awareness Definitions
24.3 Top of Mind Definition
24.4 Perception Attribute Definitions
24.5 NPS Calculation
24.6 Promoter Definition
24.7 Passive Definition
24.8 Detractor Definition
24.9 Sample Framework
24.10 Tracking Wave Calendar
24.11 Data Tables
24.12 Benchmark Tables
24.13 Methodology Notes
24.14 Data Interpretation Notes