Automotive Transportation

The automotive and transportation industry is undergoing its most fundamental transformation since the invention of the internal combustion engine. The electrification transition, while inevitable, is proceeding unevenly constrained by charging infrastructure gaps, battery raw material supply chains, range anxiety among consumers, and significant variance in EV policy support across markets.

OEMs are simultaneously managing legacy ICE profitability to fund EV investment, navigating semiconductor shortages that periodically disrupt production, and responding to the rise of software-defined vehicles that shift value from hardware to digital ecosystems. In parallel, the mobility-as-a-service model is challenging traditional vehicle ownership patterns, particularly in urban markets across Asia and Europe.

The industry gap lies in consumer intelligence: understanding how EV adoption intent translates into actual purchase behaviour, what charging infrastructure thresholds unlock mass adoption, how brand loyalty is evolving as new entrants (BYD, Rivian, and VinFast) reshape consumer perceptions, and what fleet operators need from commercial EVs are all critically under researched.

Our custom research and brand tracking solutions provide continuous, market-specific insight into consumer readiness, competitive positioning, and emerging mobility preferences  enabling OEMs, suppliers, and mobility platforms to make better-informed product, pricing, and market entry decisions in a rapidly shifting landscape