Which platform has the most positive brand sentiment?

Instagram leads with 48% positive mentions, the most favorable of all platforms studied.

What do consumers complain about most on social media?

Delivery and shipping issues top the list, accounting for 27% of all mentions.

Yes, replies within one hour achieve an 82% recovery rate versus 14% after 48 hours.

Reddit, where negative mentions (40%) outweigh positive mentions (26%).

Not necessarily, it must be read alongside sentiment to confirm it reflects positive engagement.

A Customer Experience Research Report