What is VinFast's current top-of-mind awareness in its home market?

VinFast leads unaided recall in Vietnam's EV category at roughly 46%, well ahead of the next competitor.

Is VinFast's Net Promoter Score improving?

Yes, global blended NPS has risen from +12 to +34 over the past eight quarters, driven mainly by Vietnam and fleet buyers.

Where is brand perception weakest?

After-sales service and reliability trail the category average, both scoring roughly one point below competitors on a 10-point scale.

Which market shows the lowest NPS?

The United States currently sits at -6 NPS, the only region in negative territory, though it has improved three points quarter-on-quarter.

What is the single biggest lever for brand health improvement?

Closing the after-sales service gap is the highest-leverage action, since it depresses both reliability perception and NPS across nearly every region.

VinFast Brand Health Tracking Report

This report synthesizes eight consecutive quarters of brand health tracking for VinFast across its home market of Vietnam and its priority expansion markets in Southeast Asia, the United States, and Western Europe.