Question 1

What is Unilever's current overall Net Promoter Score?

Accepted Answer

Unilever's corporate NPS is +31, with 54% Promoters, 23% Passives and 23% Detractors, ranking second among major CPG peers.

Question 2

How aware are consumers of Unilever?

Accepted Answer

Aided awareness sits at 95%, unaided awareness at 63%, and top-of-mind recall at 26% in the latest wave.

Question 3

Which brand attribute do consumers rate most highly?

Accepted Answer

Quality is the strongest perception attribute, scoring 74 out of 100 in the current wave.

Question 4

Which consumer segment shows the weakest loyalty?

Accepted Answer

Consumers aged 18–24 show the lowest NPS at +22, compared with +41 among consumers aged 66 and over.

Question 5

How does Unilever compare to competitors on NPS?

Accepted Answer

Unilever trails only Colgate-Palmolive and leads Procter & Gamble, Johnson & Johnson and Mondelez International.

Unilever Brand Health Tracker