What is Samsung's current NPS?

Samsung's Net Promoter Score this wave is +34, up three points quarter-on-quarter.

Is Samsung the top-of-mind brand in the category?

Yes, Samsung leads TOM recall at 29%, ahead of Apple at 24%.

Where is Samsung's biggest perception weakness?

Value for money, scored 6.9 out of 10, is Samsung's lowest-rated brand attribute.

Which age group is most loyal to Samsung?

Consumers aged 45 and above show the highest promoter share at 46%.

How does Samsung's awareness compare to competitors?

Samsung leads with 94% aided awareness, ahead of Apple, Xiaomi, and OnePlus.

Samsung: Brand Health Tracking Report — India Market, Q2 2026

Samsung leads India's smartphone category with 29% top-of-mind recall and +34 NPS, though value-for-money perception at 6.9/10 trails innovation scores.