What is Microsoft's current Net Promoter Score?

Microsoft's NPS stands at 55 as of Q2 2026, up from 42 a year earlier and well above the technology industry benchmark of 30-45.

How does Microsoft's brand awareness compare to competitors?

Microsoft leads with 98% aided and 38% unaided awareness, and a 29% top-of-mind share, narrowly ahead of Google (26%) and Apple (24%).

Customer Service (7.3/10) and Value for Money (7.4/10) trail Microsoft's strongest attribute scores, such as Reliability (8.8) and Security (8.5).

Greater China, with the lowest regional NPS at 38, reflecting structural competitive and regulatory headwinds in that market.

58% of respondents are Promoters, versus 28% Passives and 14% Detractors.

Consumer Perception, Awareness, Top-of-Mind Recall and Net Promoter Score Analysis — H1 2026