What is Honda's overall Net Promoter Score in this tracker?

There is no single blended score; Honda Motorcycles leads at 60, Honda Cars follows at 49, and Honda Power Products trails at 43 as of Q2 2026, reflecting the group's multi-segment structure.

How does Honda's top-of-mind recall compare to Toyota?

Toyota leads the global passenger-vehicle category with 26 percent of first mentions, compared to Honda's 18 percent, placing Honda in second place ahead of Ford, Hyundai, and Chevrolet.

Where is the biggest drop-off in Honda's brand funnel?

The funnel narrows steadily rather than collapsing sharply at one stage; active ownership (38 percent) to loyal repeat buyer (31 percent) shows the smallest relative drop, reflecting Honda's strong retention performance.

What are Honda's strongest and weakest perception attributes?

Reliability (86) and fuel efficiency (80) are the strongest attributes versus category average; design and style (61) and innovation (62) are the clearest gaps.

Is this report based on a published, syndicated brand tracker?

No; it is a modeled, illustrative brand health tracking report built on a standard funnel, NPS, and perception framework, since Honda does not publish a proprietary consumer NPS panel.

Honda Motor Co.: Brand Health Tracking Report — Q2 2026

Honda Motorcycles leads NPS at 60, Cars at 49, and Power Products at 43. See Honda's 96% awareness, reliability lead & design perception gap vs Toyota.