How much can retention improvements really impact profit?

Bain & Company research shows a 5-point improvement in customer retention can increase profits by 25% to 95%, depending on the industry.

Which industry shows the most disciplined churn management?

U.S. wireless carriers, which disclose postpaid churn quarterly and kept T-Mobile and AT&T both near 0.85% in Q2 2026.

Is overall customer experience quality improving industry-wide?

No; Forrester's 2025 Global CX Index found 21% of brands declined, 73% were unchanged, and only 6% improved.

How widely adopted are churn-analytics capabilities today?

TSIA data shows adoption among technology and services firms grew from 17% in H1 2023 to 28% in H1 2024 — real growth, but still a minority.

Does regulation affect how companies can respond to churn predictions?

Yes; FTC enforcement under ROSCA and Section 5, plus about 30 state auto-renewal laws, restricts friction-based retention tactics even after the federal Click-to-Cancel Rule was vacated.

Churn Prediction Models: Using Experience Data to Prevent Customer Loss

Name: Churn Prediction and Customer Retention Data, 2023-2026
Creator: Epignosis Insights

Epignosis Insights Research Desk — Compiled and analyzed from government, industry association, corporate, consulting, and news sources