Question 1

What is Alibaba Group's overall Net Promoter Score in this tracker?

Accepted Answer

There is no single blended score; Alibaba.com leads at 38, Tmall follows at 29, and AliExpress trails at 15 as of Q2 2026, reflecting the group's multi-platform structure.

Question 2

How does Alibaba's top-of-mind recall compare to Amazon?

Accepted Answer

Amazon leads the online marketplace category with 34% of first mentions, compared to Alibaba Group's combined 19% share across its three platforms.

Question 3

Where is the biggest drop-off in Alibaba's brand funnel?

Accepted Answer

The steepest decline occurs between trial (52%) and loyal repeat buyers (27%), pointing to retention rather than acquisition as the primary brand-health constraint.

Question 4

What are Alibaba's strongest and weakest perception attributes?

Accepted Answer

Product range (88) and value for money (78) are the strongest attributes versus category average; delivery speed (55) and customer service (58) are the clearest gaps.

Question 5

Is this report based on a published, syndicated brand tracker?

Accepted Answer

No; it is a modeled, illustrative brand health tracking report built on a standard funnel, NPS, and perception framework, since Alibaba does not publish a proprietary consumer NPS panel.

Alibaba Group: Brand Health Tracking Report